The swoosh is so iconic, some consumers pulled it from their clothing in protest as Nike faced backlash for its decision to feature ex-NFL pro Colin Kaepernick in its 30th anniversary "Just Do It Although Stanard is correct in arguing that "Just Do It" is a common phrase used in the English language, Nike's use of the phrase in association with apparel makes it distinctive and arbitrary so that it is entitled to trademark protection. The ad concludes with the slogan, ‘Just Do It’. Nike continues to use the tagline across much of its advertising and branding today. “‘Just Do It’ is still as relevant to us as a brand today as it was 23 years ago,” says Davide Grasso, VP of global brand marketing at Nike.

22 Nov 2019 Nike, with its Swoosh logo, “Just Do It” trademark, and stable of celebrity sponsors, has become one of the planet's most-recognized brands. 23 Apr 2014 About a year ago, in February of 2013, Under Armour brought Nike to court popular taglines Under Armour's “I WILL” and Nike's “JUST DO IT. 14 Mar 2015 The advertising executive behind Nike's "Just do it" slogan has told Dezeen about how he came up with one of the world's most recognisable  29 Jan 2019 This exception to the Toubon Law also means that companies like Nike (“Just Do It”) or Coca Cola (multiple slogans over the years) that have  Understand that Nike is just doing what any other trademark owner would do to protect its brand. Is Nike really worried about the confusion? Probably not. Nike's   Historically, the United States Patent and Trademark Office (USPTO) and the The Real Thing,” McDonalds' “I'm Lovin' It,” and Nike's “Just Do It.” The threshold   Shop Nike Men's Just Do It Fleece Collection online at Macys.com. The perfect layer on a chilly day, this warm fleece hookup from Nike features a bold Just Do It  

Slogans that are merely informational or descriptive typically won't be granted trademark registration. Nike's “Just Do It” slogan is an example of an inherently 

29 Jan 2019 This exception to the Toubon Law also means that companies like Nike (“Just Do It”) or Coca Cola (multiple slogans over the years) that have  Understand that Nike is just doing what any other trademark owner would do to protect its brand. Is Nike really worried about the confusion? Probably not. Nike's   Historically, the United States Patent and Trademark Office (USPTO) and the The Real Thing,” McDonalds' “I'm Lovin' It,” and Nike's “Just Do It.” The threshold   Shop Nike Men's Just Do It Fleece Collection online at Macys.com. The perfect layer on a chilly day, this warm fleece hookup from Nike features a bold Just Do It   trademark law should protect hashtags and that trademark infringement hinges slogan “Just Do It,” then that company could have infringed on Nike's trade-. In Scenario 5.2, what did Nike file with the government to reserve the rights to the saying "Just Do It ?" Trademark. Scenario 5.2 : The Nike Coporation owns the 

From this point, "Just Do It" was born, and over the course of the next decade, Nike's sales increased by one thousand percent. To read Conlon's piece in full, head over to Branding Strategy Insider .

3 Aug 2018 Examples of slogans that were refused trademark registration. Picker Upper” BOUNTY ; “Just Do It” NIKE ; “Can You Hear Me Now” VERIZON  1 Nov 2017 Many brands across the world use the trademark symbol to infer that in the process of; A tagline that is part of the brand (e.g Nike's 'Just do it') 

23 Feb 2010 Just Do It!? Protecting Advertising Slogans in China Part I to the public, such as Nike's "Just do it", Adidas' "Impossible is nothing" and DeBeers' In terms of common word marks, the trademark law does not require a word 

11 Oct 2018 Trademarks can be a slogan, such as 'Just Do It' from Nike, a paw-print design by New Millennium, or the Three-Stripe mark associated with  4 Sep 2018 By making the quarterback a face of its 30th anniversary "Just Do It" campaign, the company believes it will earn support from its core customers:  29 Sep 2014 Think of Nike as a brand and the swoosh as its logo. A trademark can be a word ( Nike), a phrase (“Just do it”), a symbol (the swoosh), a design  3 Aug 2018 Examples of slogans that were refused trademark registration. Picker Upper” BOUNTY ; “Just Do It” NIKE ; “Can You Hear Me Now” VERIZON 

4 Sep 2018 By making the quarterback a face of its 30th anniversary "Just Do It" campaign, the company believes it will earn support from its core customers: 

Understand that Nike is just doing what any other trademark owner would do to protect its brand. Is Nike really worried about the confusion? Probably not. Nike's   Historically, the United States Patent and Trademark Office (USPTO) and the The Real Thing,” McDonalds' “I'm Lovin' It,” and Nike's “Just Do It.” The threshold   Shop Nike Men's Just Do It Fleece Collection online at Macys.com. The perfect layer on a chilly day, this warm fleece hookup from Nike features a bold Just Do It   trademark law should protect hashtags and that trademark infringement hinges slogan “Just Do It,” then that company could have infringed on Nike's trade-.

The "Just Do It" campaign allowed Nike to further increase its share of the North American domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. In many Nike-related situations, "Just Do It" appears alongside the Nike logo, known as the Swoosh If if the answer to the last question is the slogan, is the fact that slogan is unique to Nike, (in advertising terms,) significant to that point of view. Like all trademark application, the costs have to be weighed against the risk and those associated with slogans or phrases are just that bit bigger in every way.